How to Build a Sales Page with OptimizePress

In this article you'll learn the basics of building a sales page with OptimizePress. When building a sales page it's important to track your visitors. One way of doing this is to use Google Analytics. This will give you information about what keywords people are using and this is will help you target your marketing. A second step is to use a split test, sometimes known as an A/B test. This is where you create two different versions of the sales page and change only one element, such as the headline. When someone comes to your site, they see one of those two pages. Over time, you can measure which page performs better than the other, in terms of conversions into sales. When working with Internet marketing there are two schools of thought. One is to create a sales page with an optional signup for a free offering, in the event that the prospect doesn't buy your product. A second way, which we explored in an earlier article is to create a squeeze page (which then redirects the prospect to your sales page after signup). The purpose of the squeeze page is to capture the prospect's name and email in exchange for something of value. You want their contact information to send out followup messages later, with the intention that one or more of those messages will induce the prospect to buy your offering(s) at which point the prospect becomes a customer. When using an autoresponder, you have two choices when accepting signups, single and double opt-in. A single opt-in is where the user signs up and immediately becomes a part of your list. A double opt-in is where a verification message is sent to the user after signing up to confirm that they really want your information. When the user clicks on the confirmation link, they become a part of your list. Double opt-in lists are used to help reduce spam complaints. When you use a squeeze page, the prospect signs up for your list using one of the opt-in options above. After the signup they receive your offering. And as part of the signup process, they will then be directed to the sales page. Assuming they like your sales presentation, they'll buy your product. When it comes to purchasing the product, there are several different ways that they can do so. One option is to use a merchant account with a bank, another option is to use ClickBank (http://www.clickbank.com/index.html), a third option is to use PayPal (https://www.paypal.com/ca/cgi-bin/webscr?cmd=_home&country_lang.x=true) and there are others.
To get started you'll need to be on the Dashboard in OptimizePress. Go to Pages: Add New. In the editor, I'm going to name my page Sales Page 1. After that, you'll want to select a template. Since you don't know what those are in advance you'll need to go to the right side of the Add Page area and under the OptimizePress Help area, click on View Template Gallery.
In the the Template Gallery dialog box, click on the Sales Pages heading.
This gives you an idea of the various templates you can use. To pick a template, close this window, then scroll down to the Page Attributes section and under Template, choose the sales letter style you want to use. As with the squeeze page, you'll paste the text into the editor window and control the page layout using the controls under the editor window. These will tend to override any settings made using the options in the editor window. There's an exception to that, and we'll get to it in a moment. When you've selected the sales page template, click on Update to save the page. The next step is to begin adding text and other elements to the page. Note that when you do so, you'll see different areas where you can add and modify page elments. There's a tremendous amount of power here. You can choose Squeeze Page Options, Launch Page and Sales Letter Options, Membership Options (in case you're building a membership site using Wishlist, Nanacast, etc.), Page SEO and Optimization Options and OptimizePress Plus Pack Add-ons. Since we're working with a sales letter, make sure you use the Launch Page and Sales Letter Options.
To begin, we'll Open Headline Options, click on the Headline tab, enable Show Options, then enter our text. I'm also going to add a Subheadline as well.
A huge timesaver that's built into OptimizePress is the use of shortcodes. Note that at the far right of the editor window are three buttons, which allow you to add shortcode functionality to your layout.
When I click on the first one (the lightning bolt). you get a text list of shortcodes offered in OptimizePress.
Clicking to the right of the lightning bolt brings up the following add to cart shortcodes. These are all add to cart options. The great thing about these codes is that it's a simple thing to add your purchase code from a payment gateway. As an example, here's the shortcode text of one of these buttons: [add_to_cart_btn_style_2 link="#" + target="_self"] [/add_to_cart_btn_style_2]. You replace the # tag with your purchasing information. As an exmaple, here's some purchase code you would insert: http://simplehowtoguides.com/dlg/sell.php?prodData=cb%5C21 Here's what the finshed code looks like: [add_to_cart_btn_style_2 link="http://simplehowtoguides.com/dlg/sell.php?prodData=cb%5C21" + target="_self"] [/add_to_cart_btn_style_2] It's that simple.
The button on the far right brings up a huge number of options, such as: Headlines, custom bullets, text boxes, testimonial boxes, guarantees and a lot more. All of these will save you a ton of time when building a sales page, because many of these elements are graphical.
Here's an example of shortcodes in the WordPress editor.












































Here's an example of what a sales page will look like with some of these codes added to a page. This is only a small fraction of what you can do with OptimizePress. If you're planning to get into ecommerce and you're planning to work with sales pages, I highly recommed this WordPress theme. Not only will it save you a ton of time, it will also allow you develop a consistent style for your websites. Enjoy! 

An Inside Look at OptimizePress

In previous articles we've looked at different forms of ecommerce for the web. Many of these have dealt with shopping carts designed for multiple products. In this case we're going to look at a different approach, that of using sales letters as a way of selling products. And to be effective a sales letter is best focused on one product at a time. It is possible to do more than that, though you need an experienced copywriter on hand to make sure your message doesn't become diluted.
 
 One product that covers all the above bases is OptimizePress, which is also a theme for WordPress. Here are some of the features of this theme: • Choose from over 10 tested designs • Build Your Blog • Simple Autoresponder Integration • Add Video To Your Pages In Seconds • Facebook Comments & Sharing • Social Sharing Built-in • Integrated SEO Features To get started, you'll need to have WordPress installed on your server. In general, a recommended installation of WordPress is to use a service like Hostgator, which will allow you to install WordPress with cPanel. cPanel is also easy to use for making database backups. In my case, I use GoDaddy. The system isn't quite as user-friendly, especially when it comes to making database backups, though it's fine otherwise. 
 

To get started, you'll need to download the OptimizePress file from the members area on OptimizePress. 
Next, you need to launch WordPress. 
In the Dashboard, this is where we'll load the theme. Note that the OptimizePress file is roughly 4.5MB. The next step is to make sure that your WordPress installation will allow you to load a file of that size. To find out, go to Media: Add New and look at the Maximum Upload. The Maximum Upload is 32MB so there's no problem. If this setting is too low, you'll get an error when you load OptimizPress. If this happens, you'll have to contact your hosting provider to give you a larger upload. If the installation returns an error, you'll need to use FTP to install the OptimzePress file. Next, go to the Appearance header and click on Themes. In the Themes panel, click on the Install Themes tab and then click on the Upload heading, browse for the OptimizePress.zip file and click on the Install Now button. After a short while you'll get the message that theme installed successfully. Once it has, click on the Activate link. This brings up the OptimizePress panel and our next step is to license this site. To do that, you need to go back to the License Your Sites tab on OptimizePress.com and copy and paste your site URL exactly as it appears in the browser. Once you click on Submit, this will generate a license key. Next, you go back to the dashboard and paste in your license key. Once you've done so, you'll see the message in the screen shot above. One thing I've noticed about OptimizePress. If you notice that you're on the OptimizePress pane and it seems "stuck" on that page, click on Dashboard. This will take you out of OptimizePress and you'll be able to move around the site freely. There are few more settings to take care before using OptimizePress. First. go to Settings: Permalinks. WordPress is set to the default setting which isn't SEO friendly. To solve that problem, choose enable the Custom Structure radio button and in the parameters box, enter /%postname%/. Once you've entered that, click on the Save Changes button.  
Next, scroll down to OptimizePress: SEO Options. At the top of this section, note the Disable Optimize Press SEO Options. While OptimizePress has SEO built-in, you'll want to disable this if you use a plug-in like All-in-one SEO. Below that, you'll want to enter the title of the blog, a description and keywords for the site. The next section contains settings to set the structure for the pages and how aspects of the pages are displayed. Your options are: Page Title, Blog Post Title, Blog Author Pages Title, Blog Category Title, Blog Archive Title, Blog Tag Title, Search Page Title and 404 Page Title. To the right of each section are the short codes. You can customize these though I'm going to leave everything at the default settings. To activate the SEO options, click on the blue Save Changes button. Another thing that you might want to do is to create a static page, that is a page that will always come up in WordPress whenever the site is loaded. This could be a sales page or what's known as a "squeeze page." This is a short page that lists some highlights of the site along with some bullets, perhaps a video, and an opt-in box (this will be explained in more depth in upcoming articles). The static page won't come into play until you start building your WordPress site. To get started, go to Settings: Reading. Enable the "A Static Page" radio button and choose a page to use as the home page. Note: Leave the Posts Page option at "Select." This function isn't used within OptimizePress. Next, click on the blue Save Changes button. That's it for all the configuration steps. In upcoming articles we'll look at how to create a squeeze page, sales page, install an autorsponder and more.