Responsive website design matters?


Why responsive website design matters

Responsive design allows the creation of a website that reformats its contents depending on what device it is being viewed on.

Clearly, a website will look and behave very differently on a 27-inch desktop monitor than on a 9-inch tablet PC.

Responsive design has a number of key advantages for small businesses:
  • Content can be created once and delivered to multiple devices
  • The user experience is the same no matter which device accesses the site's content
  • As consumers increasingly use mobile devices to shop, responsive design can ensure this activity is familiar on a desktop, phone or tablet
  • With over half of the UK's population now owning a smartphone, content must be optimised for this channel
  • Marketing opportunities can be enhanced with complementary services all delivered instantly across all customer touch points.